Mittwoch, 30. April 2008

TV Decoder: The Lowdown on the Upfronts

"Upfronts" may take on new meanings for the broadcast networks this year. They will still sell the bulk of their advertising time in advance but, to varying degrees, they won't stage the dramatic presentations of years past. The presentations "cost $3 million to $5 million a year," Bill Carter reported in December. The fallout of [...].

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